What is the need of customer analytics?
As your company grows, so shall its customer base. Hundreds of customers turn to thousands, then to millions, and so on. Hence, for any growing company, keeping track of their customer activities and behavior becomes pretty tricky. However, understanding the customer behavior pattern is immensely crucial to making the right business decisions. This is where the best customer analytics tools come in. In simple terms, customer analytics deals with effectively analyzing the customer base of a company. It is a process where data gathered from diverse customer behaviors is used to derive insights that can be used as a guideline to aid a company in making important business decisions. This is usually done with the help of predictive analysis, data visualization, information management, market segmentation, and more. There are many places through which such data can be collected, including leading best social media marketing platform . The insights from such data are then used to strateg