An Insight Into Social Media Monitoring

  To flourish in the modern competitive market, brands need to be smart about their marketing approach, and utilize the  best customer analytics tools  and marketing analytics solutions available in the market. The  best marketing analytics tools  and processes available today can go a long way in enabling companies to develop more robust and impactful marketing strategies. Among other things, social media has become a crucial aspect of the marketing strategies of most companies, owing to the high level of exposure such platforms are able to provide. However, to get the most out of this marketing method, proper social media monitoring is needed. Social media monitoring typically involves keeping an eye on the mentions of a brand online, and subsequently responding to engagements associated with it. It is a type of reactive strategy that pertains to all types of mentions made on social media about the brand, ranging from questions and queries to even reviews and complaints. Having a